We usually take our time to make videos that demonstrate how different speakers work in Ireland, for this we’re doing something a bit more fun… speculating on technology. Sonos are a premium speaker brand known for their WiFi “multi-room” speakers, however with the release of the new Echo speakers, Amazon has directly ripped off this technology.

So given that multi-room was Sonos’ key differentiator, where does that leave the company? Even worse they are partnering with Amazon at the moment on their first Alexa enabled speaker, no doubt giving even more insight into how their business works to Amazon.

For the moment they are the only multi-room speaker company offering a soundbar, but how long will this last? Amazon creates a voice assistant, speakers, TV streaming boxes AND their own speaker system. So why not combine all these into one product that also utilises a pair of Echo’s to create a surround sound set-up? View the video below and let us know your thoughts, also let us know if we should do more of these types of videos.


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